Re:Mind, how to boost a j-pop group popularity through Netflix
The teenage, dark Netflix show Re:Mind had mixed reviews, however it can be considered an instant cult for many ways.
The story is about eleven cute japanese students (in school uniform of course!) facing an unsettling mystery; the original aspect of the screenplay is that events happens almost solely in one location (that seems coming straight out of a horror videogame or anime)…
The whole thing becomes even more interesting if we consider Re:Mind as genius marketing move. All the actresses of the cast are in fact part of a japanese-pop group called Hiragana Keyakizaka46 or Hiragana Keyaki (and since Japan pop music business is crazy and complex, they are sort of an “sub-group” of the main Keyakizaka46 BUT… in 2020 the name seems now changed to Sakurazaka46 OR Hinatazaka46?).
We can summarize saying that nowadays if you are a top musician, entrepreneur or any kind of “influencer”, becomes kinda mandatory to do everything possible to have a documentary about yourself on streaming platforms.
Popular examples about this trend are Elon Musk “Return to Space” (Netflix), Anitta Made in Honório (Netflix), Laura Pausini or Chiara Ferragni (Amazon Prime) and so on.
Not sure how much was a priority to make the group known to a worldwide/western audience considered that is not easy for asian pop to become popular out of Asia if not for nerdy Japan-fans (if we exclude korean long-tail started with Gangnam Style hit, the well known all-female Blackpink group and that mass phenomenon called Squid Game…).
However with a simple check on Google Trends is clear that the curiosity of the “Netflix generation” audience significantly increased, with people searching for who are the girls and the musical group, since the show aired (note: we searched the term “Keyakizaka46” on United States area).
The opening title song of Re:Mind, Soredemo Aruiteru is of course one of Keyakizaka46 songs:
Just recently, after the success of Re:Mind series, a new music video (song “Ima Ni Miteiro”) was released where Mirei (the girl that in the show seems to “lead” the others in solving the case), is also at the center of the stage:
Unfortunately there are no news about a second season, You should be able to find season 1 of Re:Mind on Netflix though.