When you’re a competitor cars brand and win at social marketing
Recently a new Alfa Romeo was launched, the popular revised “Giulia” model. So all the buzz was just for “her” and the italian brand, but Ford Italy found a winning way to advertise and steal part of the show with a “kudos” tweet (translation: “Every time I see an Alfa I take my hat off to, said Henry Ford. #AlfaRomeoGiulia Welcome, see you on the track!”).
— Ford Italia (@forditalia) June 24, 2015