Posted by ioDesign on 18/06/2010
Taking his cue from an article in Il Sole 24 Ore try to make some observations on advertising, communication and the web. First of all the data encouraging: "Investment on the Internet are growing, as shown by the figure registered in 2009: + 6.4 and a value of 870 million. And forecasts for 2010 are even better: an estimated growth of 12%, while over 90% of Italian firms expect to increase their investment on 'online in the next two years. "
Certainly increases the awareness of the importance of web communications, as well as parallel communication on social media. Related to this and helped by the iPhone, iPad and mobile in general "Positive e-mail marketing, rising 5%.
But we can still talk about advertising, or are forms of communication that should enter into a new category?. With the advent of marketing there was a radical change in communication strategies, both short and long term. (In this regard there would be many other considerations to do) but now with new languages, new channels and new ways to make communication can still talk ... just advertising? And above all, the old methods are still valid?
Certainly on some media, the classical ones, you can still talk about advertising, although the strategies have changed in response to reactions of consumers, often become immune to advertising. But what about the new media centers believe that advertising does not much and perhaps even wrong to talk about media marketing, related precisely to the old way of doing marketing. The term I prefer is communications design, but in essence is a new way to approach people who are increasingly taking a key role and an increased awareness of their role.
It then outlines two "worlds":
- That of advertising in traditional channels (TV in particular) with a target increasingly delineated.
- And a new world of the web, which represents a new type of consumer and a new way of relating, but no longer speak of target people, individuals and social groups.
by ioDesign
Posted by admin on 29/04/2010
Luke Cavaletti
How can you say "the crisis is over!" If it is not? The answer is no and here, in the entity of abnormal and uncoded FuoriSalone, which now seems to be more trend-setter of the same show.
A mass of huge and shapeless events, happenings, exhibitions of all sorts that extraordinary importance for the fate of that official event - thousands of people descend on the streets of key areas of FuoriSalone to find space and everything that inspires them these days - has made it ever has seen this year as "rent and set up" unlikely spaces such as workshops rather than communal courtyards.
The Prince of place throughout the area, Superstudio Piu, inaugurated this year, I suppose given the numerous demands of exhibitors and even basements. I am stunned, and in Italy over-restrictive regulations have not stopped using spaces unsafe for the public, allowing the exploitation of narrow passages and technical rather than local stores of the former manufacturing area.
I admit it's all interesting and exciting, but perhaps a bit 'exaggerated because it all sounds terribly out of fashion: typically Italian phenomenon that plagues every company, and not Italian, you should show during this incredible event. But we must recognize that in the event a few years off to reveal the Saloni mistreated this cosmopolitan city as a reality so as to have no equal in the world during these days of Milan does not seem his usual gray sad city, at least for me I can not love it, but I find it exciting as well anyway. What other city can create so much hype and interest at the global level with a simple fair? But we are talking about furniture, furnishing, and manufacturing production, and marketing and sales - and from this point of view we all feel very good, and only here you can see the latest trends (I hate this term stolen fashionable but unfortunately so is) .
Given the short time available we decided to move in two historic streets of FuoriSalone, and the parallel Via Tortona Via Savona, with their connections - impossible to see everything in the eight hours for our visit - could not withstand the impact of devastating thousands of information our eyes forfeited.
We go into every hole we appear before, wherever there is a round red sign we dive in: the wonderful thing is that here there are no strict rules of fair, here anyone can explain what he wants, with whoever he wants, as he wishes . In Eurocucina you can see some interesting news from Flos, Foscarini or rather Prandina (has a nice bar with hanging wooden shell) as you can see companies in the world rather than companies that manufacture bathroom floors - often halls are
thematic and interesting proposal lies in the approach of many products of different companies - if they were proposed concept. I do not hide much and perhaps too often we are literally removed their arms before incomprehensible proposals in this context of Milan, but the important thing is knowing how to filter what is observed ...
There is now widespread awareness for ecology, energy conservation and respect for nature - then led in abundance and all the sauces (too hot), recycled aluminum, such as paper and cardboard (or better yet hopefully recycled FSC ). Does not go unnoticed lamp, made of sheets of paper glued and pressed the Swedish Claesson Koivisto Rune, as Flos proposing an applique wall ring and beautiful bodies that are disguised with the finish wall. The big voice makes Philips proposes new lighting systems and concepts that take the OLED technology. Mimosa curious proposal, a system of mobile LED panels, inspired by the floral world, come to life reading the movement ahead thanks to the vision of a small camera invisible - there's no real clear the applicability of this technology but we were literally caught. But the real strength of their proposal in the draft Lumiblade is most probably an innovation in concept and use of light sources - among the various solutions I quote the draft Flat Lamp by Tom Dixon.
Then why not visit the giant space group Poltrona Frau? In recent years, this giant of Italian furniture Disproportionate occupied areas within the fair, while today the weather is nice in the coolest city: new proposals for historical brands Poltrona Frau, Cassina and Cappellini, and considerable space to the propensity of the contract for the construction of conference halls, hotels and yachts that make a really unique quality and construction capabilities. I find the wonderful project of benches in wood veneer rubbed, very questionable project Caps with Walt Disney.
But there are just giants, there are a myriad of small companies offering products, very intelligent, ideas and more ideas why this is the true engine of the world of living, the presence of so many countries that are proposed merged their best products and designers, wake-experience what you did with VIA French cousins. Fine Danish Mindcrafts proposals, articles and poems inspired by that in a moment of difficulty that can carry a message of what today's craftsmanship can give new energy to an industrial sector too - I was literally petrified in front of the Papers Chair Mathias Bengtsso it to the wardrobe cotton Isabel Berglund - when design merges with art.
The massive German presence in most parts of the city bears the design made in Berlin by Werner Aisslinger as the highest representative and which we liked X-Table and X-Home_Desk. And then the Swedes with increasingly intelligent products, such as erecting a wood chair (IKEA sign) and PVC braided rugs. And yet Finland with a small stand constructed of multi-laminated wood, which present a collection of products ever plywood whose production rejects claim for re-heating (I think with the minimum running time). Madrid its space with some interesting products, as well as Turkey in Europe leads its most promising names.
Fortunately there is no lack Starck, feared the guru was confined to the large Italian companies in the exhibition halls, which has instead packaged a nice project for Dedon outdoor furniture, such as we grind table play hard for our man is wrong in this case, certainly not!
Always remember the external products made of recycled aluminum + ALL and aesthetics. The latter produces furniture and structures for external use only Canadian red cedar, wood unique as incorruptible, historically used by Native Americans for the realization of their totems. Who wants time and check the veracity of information received.
Zanotta also do not miss the opportunity to appear, albeit in a cross from the parts of Tortona. It so happens that in the showroom of Stone Island, carefully prepared for exhibition space, it can be seen as the Sacco chair has been revisited with the traditional fabrics of the celebrated Stone Island jackets. Unique pieces obviously made for the event. Together with their alternate proposals Rough objects and companies, including us is really difficult to understand the presence of Agnelli producing professional cookware.
Fortunately it is almost the era of "all decorated" - personally I loved the last years when it was enough to put a cloth with flowers appropriate to disguise a product in a product design.
Depopulate the resinous materials Corian see, see Cristalplant (of which report a coating system for the creation of standardized plant walls) and similar products: they can be found in dozens of proposals for space kitchen, bathroom and bedroom , accommodation and spa - increasingly used thanks to an unlikely solution that allows flexibility for other media and today costs more affordable.
In the boundless spaces of Superstudio Piu, along with several appearances already mentioned, we like to remember the new draft curtain wall for office environments created by Jean Nouvel for Methis - still at concept - the bench Flexible Love cardboard extensible and flexible way has been fitted throughout the area to give relief to the visitors, the beautiful flooring materials and coating Mosa Tiles, Dutch company that we like so much to the aesthetic features of its size and porcelain-like stoneware - the new proposals by Tom Dixon which seems to be most successful as a producer rather than a designer.
Really amusing sideshow of some factory workers who make on-site affordable small objects in the stand, a clear message of the brand's sales system from producer to consumer without intermediaries - a bit 'less elegant reference to Italian manufacturers that are made on strips cartoon on this promotional tabloid. I struggle to understand their meaning whereas it is thanks to the Italian manufacturers if Mr. Dixon had the opportunity to tell the world in these important moments for years to come.
Among the beautiful products that both recall the Void Light Splugen Brau castiglioniana of memory, but unfortunately the light source is still halogen ... certainly not environmentally friendly at the front line.
What to add ... I'm bored myself in rereading, except that we regret the failure of that pop into ZonaRomana in Brera and the new district of Ventura-Lambrate - in words of trusted colleagues very interesting. We refer to next year, and that God, if there is always one of many, save the show!
Enjoy the FULL GALLERY JOURNALISTS FROM FUORISALONE Cabbia 2010 ... and thanks again!
Posted by ioDesign on 31/03/2010
Speaking of packaging I could not talk about BVD , an agency in Stockholm of the most important in Europe, winning several times by the ED-Awards . Their projects speak for themselves, with a typically north-European style, particularly popular with designers around the world.
by_ ioDesign
Posted by ioDesign on 10/03/2010
English style absolutely no randomly created by R DESIGN Dave Richmond, a major London studio. I suggest you really look at: a good example of using Flash ... (the face of Steve Jobs).
by_ ioDesign
Posted by admin on 15/12/2009
Original approach of our staff ioDesign for his new personal website. The visit here www.iodesign.it shows where the ultimate challenge of a site "minimal" totally oriented content and with minimal or even no picture ...
Posted by ioDesign on 16/11/2009
A good example of ambient mkt comes from Brazil where to advertise the release of the new disaster-movie 2012 metro has gone beyond the walls ....
