Category Archives: marketing

Keyakizaka46, how to boost a j-pop group through a Netflix show

The “teenage” dark Netflix series Re:Mind is having mixed reviews, however it can surely be considered an instant cult. Eleven cute japanese students, a mystery, the events that happens almost solely in the same location that seems coming straight out of a horror videogame… The

The Netflix-generation code of Adidas Originals ad

… and why it works. When you have budget and clever minds behind a production, you may come up with a little masterpiece like Adidas “Original is never finished” one. Grown ups will find it somehow disturbing, and is meant to be, ‘cause teenagers can